E-cig sales on rise

Analyst Bonnie Herzog of Wells Fargo Securities estimates that the total sale of e-cigarettes, inclusive of sales in traditional convenience stores and online “will be $1.7 billion by the end of the year,” (CNBC, 2013). More than double the profit made last year.

This is still dwarf compared to the sales of traditional tobacco cigarettes whose sales, according to CNBC, are still about $80 billion annually.

In saying that, Herzog, wrote in a recent report: “We have increased conviction that consumption of e-cigs could surpass consumption of conventional cigs within the next decade.”  Bloomberg Industries predict e-cigarettes will pass traditional cigarette sales by 2047 (Forbes, 2013).





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